ABOUT US

BOO Jewellery is a Georgian designer jewellery brand founded in October 2018 in Tbilisi, Georgia. Since its launch, BOO has been dedicated to creating handcrafted sterling silver jewellery that combines original design, refined minimalism, and exceptional craftsmanship.

Every BOO piece is meticulously handcrafted from 925 sterling silver and finished with premium rhodium plating for enhanced durability, brilliance, and protection. For us, true luxury begins with exceptional craftsmanship and attention to detail, which is why every stage of the process - from the initial sketch and design to shaping, soldering, polishing, and finishing - is completed entirely by hand by skilled artisans.

At BOO Jewellery, there is no mass production. Every piece is created individually with patience, precision, and intention, making each design as unique as the person who wears it.

Boo Jewellery collection embraces a refined aesthetic where minimalism, clean lines, and sculptural shapes come together to create timeless, modern pieces.

Our Craftsmanship

• Every piece is handcrafted from the highest quality 925 sterling silver.
• Each design is individually made by hand, without industrial mass-production methods.
• Our jewellery is created using specialised European silver-working techniques developed and refined by BOO Jewellery.
• Every design is original, exclusive, and protected as the intellectual property of BOO Jewellery.
• Each piece undergoes a thorough quality inspection before it reaches its owner.

BOO Jewellery isn't just about how it looks - it's about how it feels. It becomes part of your story, your rhythm, and your individuality.

The Art of Wearing Silver.

Global Presence & Recognition

Since its founding, BOO Jewellery has expanded beyond Georgia, reaching customers and jewellery enthusiasts across 10+ countries worldwide. Each piece represents the brand's unique identity, combining artistic vision, meticulous craftsmanship, and timeless design for a global audience.

BOO Jewellery has been featured in various international fashion and lifestyle publications, including Vogue, Harper's Bazaar, L'Officiel, Elle, and other renowned publications, and has been showcased at global fashion events, Fashion Weeks, red carpet appearances, and creative collaborations. The brand's jewellery has also been featured in entertainment projects and international creative platforms, including collaborations within the Netflix universe.

Through its unique approach to handcrafted silver jewellery, BOO continues to grow its global presence while preserving its core philosophy - original design, exceptional craftsmanship, and the art of wearing silver.